Email Marketing Metrics to Boost your Business

If you aim to enhance your business outcomes, leveraging key performance indicators (KPIs) and metrics proves to be an effective strategy. KPIs are measurable objectives offering directional insight into your company's progress. Performance metrics through EmailElement's custom reporting feature, measure the performance of campaigns, segments, or specific data points.

Effectively employing KPIs and metrics facilitates business improvement by pinpointing areas requiring adjustments or enhancements and identifying your marketing endeavors. For instance, observing an increase in customer click rates prompts the use of KPIs and metrics to discern the sources of these costs and devise strategies for reduction. To maximize the utility of KPIs and metrics, it is crucial to initially identify your business's key goals and align them with corresponding indicators. Understanding your goals allows for the development of specific metrics to monitor and enhance progress.

Follow these tips to make the most of KPIs and metrics in boosting performance for your crucial goals and objectives.

Aligning Metrics and KPIs with Business Goals

Regardless of whether you're a small-business owner, entrepreneur, or part of a larger corporation, establishing business goals provides direction and focus. Key performance indicators (KPIs) serve as measurable objectives, offering insight into your company's progress. Aligned with your business goals, KPIs can help track progress and highlight areas for improvement. To ensure the effectiveness of KPIs, they must be specific, measurable, attainable/achievable, relevant, and time-bound.

Regularly tracking progress, preferably through a dashboard on platforms like EmailElement, provides a high-level overview of business performance, aiding in quick identification of areas needing attention or those achieving success.

Leveraging Metrics for Business Improvement

Metrics play a crucial role in drilling down to measure the performance of processes, programs, or activities supporting KPI achievement. For instance, to reduce customer acquisition costs, metrics can be used to measure and track the performance of various acquisition channels, such as leads generated, conversion rates, and average sales prices.

Enhancing Business Performance with KPIs and Metrics

Metrics, provide a detailed understanding of underlying causes and areas for improvement. They paint an accurate picture of business performance. Utilizing tracking dashboards, such as those provided by EmailElement, enables quick identification of problematic areas, facilitating prompt adjustments to improve overall performance and achieve greater success.

Top Email Marketing Metrics

While comparing your own email marketing metrics to those industry standards can give you context, it’s more important to focus on improving your own email campaigns. These are a few (but not all) email marketing metrics you can easily track within our EmailElement reporting system:

Open Rate

Email open rate measures the percentage of email recipients who open your campaign. If you have a high open rate, it suggests your emails and subject lines are resonating with your target audience.

Ways to Increase Your Open Rate with EmailElement

Integrate an email preheader

Include preheader text following your email subject line in recipients' inboxes. This brief text informs subscribers about the email's content, potentially boosting open rates. Find instructions on editing your preheader text here.

Personalize the sender address

Humanize your emails by using a real person's name and email address as the sender. For example, TOM@emaillife.com rather than INFO@emaillife.com.

Conduct A/B testing on subject lines

If time allows, generate two versions of your subject line and test them with a small segment of your email list. The version that garners the highest open rate will be automatically sent to the rest of your subscribers.

Implement auto-resend campaigns

Boost open rates with auto-resend campaigns, which automatically resend the email to individuals who didn't open the initial message.

Click Through Rate

If your click-through rate is high it means your content is drawing people in or your call-to-action is compelling, ideally both. In EmailElement, your click-through rate can be found directly on your home dashboard or you can build custom reports to analyze click-through rates in more detail.

Bounce Rate

Soft bounces are temporarily undeliverable whereas hard bounces are permanently undeliverable. Your bounce rate could be high depending on a number of factors, but it means the email address is invalid or undeliverable.

Overtime, a high bounce rate can lead to a bad reputation with your email receivers and their inbox can automatically flag your sender to the spam folder, which you want to avoid at all costs. You can track your bounce rate directly on your EmailElement dashboard or build custom detail reports on the subject of bounce rates.

Unsubscribe Rate

Lastly, we all know the unsubscribe rate is our worst enemy. If your unsubscribe rate is rising, it could mean your email content is bothersome or simply does not meet the user's demands anymore. A helpful tip to manage unsubscriptions is to build a custom form in the EmailElement campaign design function with a list of reasons or short text box to find out exactly why users are unsubscribing. Once you get a clear answer, you will be able to adapt quickly to prevent future losses.

Conclusion

Success in business necessitates the integrated use of performance metrics to guide marketing and attain superior results. By adhering to these principles and employing tools like EmailElement for monitoring and tracking, businesses can adapt, make informed changes, and work towards achieving their most crucial goals.