Automation

Follow up automatically when contacts click or convert.

Start a flow when someone clicks, converts or is added from your systems. Build it visually, and keep your other tools up to date along the way.

Start flows from seven triggers

Start on a click, an open, an unsubscribe, a contact added from your systems, a transactional email, a conversion, or a schedule.

Branch, wait and split-test

Wait, filter, branch, and split contacts to test what works.

Keep your CRM in sync

Send contact details to your CRM or other tools, or copy contacts into another account.

Cap and cool down entries

Re-entry cooldowns and hourly or daily caps on how many contacts can enter.

Read the docs

In the app

Build flows visually, step by step

Drag actions onto the canvas. This sequence splits openers four ways, then sends, waits or adds them to a list.

Name	Set by	What it does	Lasts
ee_website_visitor	EmailElement	Limits how many messages one browser can send to our chat assistant, Eli	1 year
ee_cookie_consent	EmailElement	Remembers your cookie choices	1 year
__cf_bm	Cloudflare	Tells people apart from bots, so Cloudflare can block automated traffic. It holds no personal data.	30 minutes

Name	Set by	What it does	Lasts
_ga	Google	Tells one browser's visits apart from another's	2 years
_ga_<id>	Google	Keeps track of the current visit	2 years

Name	Set by	What it does	Lasts
_gcl_au	Google	Links a Google Ads click to a sign-up, so we can see which ads lead to new accounts	90 days
_gcl_ls	Google	Keeps the Google Ads click details in browser storage when the cookie cannot be set	90 days
IDE	Google	Shows our ads to people who visited this website, on other sites in Google's ad network	13 months
_uetsid	Microsoft	Links a Microsoft Advertising click to what you do on this visit	1 day
_uetvid	Microsoft	Recognizes a returning visitor, so Microsoft Advertising can credit a sign-up to an earlier ad click	13 months
MUID	Microsoft	Identifies your browser across Microsoft sites, used by Microsoft Advertising	13 months
_fbp	Meta	Recognizes your browser, so Meta can credit a sign-up to an ad on Facebook or Instagram and show our ads to past visitors	90 days
_rdt_uuid	Reddit	Recognizes your browser, so Reddit can credit a sign-up to an ad on Reddit	90 days
bcookie	LinkedIn	Identifies your browser to LinkedIn, used by the LinkedIn Insight Tag	1 year
UserMatchHistory	LinkedIn	Matches your visit to your LinkedIn profile, so LinkedIn can credit ads and show our ads to past visitors	30 days
ee-ad-source	EmailElement	Remembers the ad that brought you here, so a new account can be credited to it. Kept in browser storage rather than a cookie.	90 days